American automaker executives slowly realizing the rest of the world is way ahead of them on vehicle innovation but still lobbying for crap in their home market that makes them uncompetitive globally.
It turns out when you're entire market is giant vehicles because of regulatory carve outs for those vehicles, it might actually be hard to innovate and sell into markets that you haven't achieved regulatory capture.
Oh well, better ask for more tariffs.
Of course IMHO, I'd be happy to see the American automaker die. The national security implications are essentially zero now and it would probably fix a lot of domestic nonsense.
Oh, it's harder to build a decent EV with usable range that is also giant? Wow, this is news.
Won't work because you've brainwashed your consumer market into preferring murder tanks. Every small vehicle you make will be a cost sink while your domestic competitors keep building monstrosities and take market share from you.
Ford CEO: "I've seen this story before."
Uh yeah, no shit. Honda capturing the US market is probably one of the most widespread case studies in business schools. You lost that battle and apparently still learned nothing.
https://www.nissan.ox.ac.uk/sites/default/files/nissan/documents/media/nops29_0.pdf
And it's not like they haven't had decades of warning signs. Tesla is twenty years old!
Y'all could've made ebikes but instead you're doing commercials about the 0-60 times of your pickup trucks with raised hoods.
Meanwhile we've also seen bus manufacturers collapse into basic two companies in North America.